Growing a brokerage through an REO open-house partnership
Expanding a brokerage's reach in 2008 through an unconventional partnership rather than the usual recruiting and advertising levers.
Case Studies
Selected Founder Experience & Strategic Observations
Accounts from the founder's own professional work: what was noticed, what was done, and what happened. They are not POTYL & CO. client engagements. The field observation describes a proposal that was not implemented, so it claims no results.
Why Fewer Clicks Sometimes Produced More Sales
Affiliate initiatives across digital and physical products, where the amount of traffic did not always reflect its commercial value.
The Right Flooring Decision Starts Beneath the Floor
A concern that subfloor moisture deserved more attention before LVP was recommended in Florida and other humid Southeastern markets — and the business opportunity in addressing it.
Start with a conversation about fit.
Tell us what's happening and what you've tried. The first conversation is about understanding the challenge and whether we're a good fit, with no commitment on either side.